About
I’m a social impact multidisciplinary designer with experience in the global consultancy sector. In my free time, I enjoy learning new things, soaking up the morning sunlight, and exploring new corners of fascinating places wherever I am.
My journey
I grew up in Tivoli, a small town just outside Rome, surrounded by UNESCO heritage sites and part of a tight-knit community. Coming from a hardworking family, I learned early on the importance of putting in the effort to achieve what you want, watching my dad take the leap and build his small business from the ground up.
After high school, I went straight to university to study Economics, but I felt quite stuck in my environment and had an urge to explore new places and broaden my horizons. So, I spent my final academic year abroad in Spain, where I graduated with a thesis on experience marketing.
Excited by my international experience and what was next in my career path, I decided to pursue an MBA. I then set off again, this time to London, where I took my first professional steps, followed by a few months in Finland for further studies.
Although something still felt off-track, and I quickly realized I needed to find a way to bring together my diverse interests and my strong desire to contribute to building a better world. That’s when I discovered the power of visual communication as a tool to amplify and shape positive impact.
So, just three exams away from completing my degree, I made the bold decision to shift gears and focus on self-studying design.
In 2022, I officially started my freelance journey as a visual designer, all while pursuing formal education. I earned my MA in Branding and Visual Identity from IED Madrid and graduated in 2023. Along the way, I’ve lived in Spain, Italy, and Greece, collaborating with international teams globally.
Today, I’m a lifelong learner, and I spend my time working on projects that push me to think creatively while tackling societal challenges. I collaborate with international teams, brainstorm visual concepts, and explore UI elements and interactions. When I'm not working, you’ll find me doing CrossFit, cooking Mediterranean food or travelling on the road!
My phylosophy | Design as a social good
Design is about more than aesthetics; it’s a tool for positive transformation. At its core, design serves the people and the natural ecosystems we live in symbiosis with, fostering change by addressing present realities while envisioning a better future.
Design is about:
Democratic access: Ensuring information and resources are available to all, empowering individuals to make informed choices.
Inclusivity and accessibility: Designing for everyone, breaking barriers, and fostering equity.
Bottom-up decision-making: Amplifying voices at the grassroots level and driving power back into the hands of the people.
Driving activism: Empowering individuals to act and create meaningful change in their communities.
Global awareness, local action: Thinking critically on a global scale while taking actionable steps locally.
Holistic problem-solving: Tackling wide-scale challenges with the understanding that everything is interconnected.
Building community: Creating a sense of belonging and shared purpose.
Through my work, I aim to share the right information, influence action, and help shape systems that encourage agency and empathy—because design, at its best, is a catalyst for positive, lasting impact.
My design approach
My work process is iterative and non-linear, rooted in active collaboration and continuous feedback. While it follows a structured framework, it remains flexible, adapting to the unique scope and nature of each project. From inception to completion, I work closely with stakeholders to co-create meaningful outcomes and provide consistent support throughout the journey.
1
Discovery
2
Research
3
Synthesis
4
Ideation
5
Feedback
7
Feedback
6
Prototype 1.0
9
Prototype 2.0
8
Feedback
10
Design polish
11
Handover
12
Training
Professional experience
I hold an MA in visual communication from IED Madrid. Originally trained in Economics and Management, I transitioned to design as a self-taught practitioner before pursuing formal studies. That’s why you’ll see a mix of marketing and design roles in my background. This gave me the chance to develop a multidisciplinary profile and perspective, which I bring into my design practice—not too bad in the end ;)
2022-Present
Multidisciplinary designer (Freelance)
Self-Employed | Europe (Remote)
2022-2024
Visual designer (Freelance)
Høst Advisors Inc. | Washington D.C. (Remote)
2024
Graphic designer
Oasis Wildlife Fuerteventura | Fuerteventura (Spain)
2022
Head of Brand marketing (Freelance)
Taö marketing co. | London (Remote)
2021
Content Marketing intern
Videoplugger Ltd. | London
Volunteer
2023
Proactive Future
Asturias (Spain)
2021
Jetor Consulting
Rome (Italy)
Education
2023
Master Branding & visual identity
Instituto Europeo di design (IED) | Madrid
2017-2020
Bachelor of Economics & Management
University of Rome of Tor Vergata | Rome
Contact
tania.peraio@gmail.com
Stay in touch
I’m open to new job opportunities :)