Envision a human-centered
brand that embodies the mission of democratizing cybersecurity
Stealthpath Inc.
Timeline
Sept-Jan 2023
Sector
Cybersecurity
Role
Visual/Web Designer
Team
Skills
+ Visual identity + Brand guidelines + Visual comms + Design system + Web design
On this page
Brand
Website
About Stealthpath Inc.
StealthPath is a pioneering cybersecurity company that provides a user-friendly suite of solutions built on Zero Trust principles, designed to make digital visibility accessible to businesses and governments globally.
Premise
StealthPath needed to rebrand to stand out in the market and differentiate itself from overly technical competitors by reflecting its mission of democratizing cybersecurity, making it feel simple and approachable while helping non-technical users easily understand complex issues
Objectives
Develop an approachable identity that resonates with non-technical users, simplifying the complexities of cybersecurity
Design a clean, responsive landing page that reflects the brand’s approachability and clearly presents the product suite to stakeholders
Research & Ideation (Brand)
Visual Concept
Building on StealthPath’s vision of simplifying digital visibility, we developed a visual concept that aligns with their mission of "digital visibility made simple."
This concept focuses on principles of accessibility, simplicity, excellence, and innovation, enhancing the visual identity by improving consistency across brand elements. It ensures effective communication of complex concepts while boosting brand awareness.
Visual key elements
For the new wordmark logo, we selected a strategic typography that evokes ease and approachability.
The use of Factor A typography, paired with a soft taupe palette contrasting with black and white, reinforces the brand’s core values and visual direction.
Solution (Brand)
1.
Delivered comprehensive brand guidelienes and UI kit in a sharable and collaborative Figma project.
2.
To improve consistency in brand elements We developed a set of kit of templates for internal and external use, covering both digital and print materials such as newsletters, PowerPoint presentations, social media graphics, events banners.
Premise & Scope (Website)
The client needed a landing page that effectively presents its product suite and capture the attention of investors and stakeholders.
Solution (Website)
1.
In collaboration with the motion designer, we storyboarded and developed explainer videos for each product suite service, ensuring they aligned with the new visual identity while delivering key information.
2.
Developed the official brand landing page featuring flexible card layouts to display various types of content.
Impact
This visual brand enhancement positioned Stealthpath as a cybersecurity innovation leader, ready to attract a diverse client base and drive future growth in the competitive tech landscape
